In today’s time, business without a website has no presence. Once you’ve invested time and money to create a good website – you’ll realize that next big obstacle that you face is getting people to visit your webpage.
There are many ways to get traffic to your website. You put advertisements on Facebook or Google. Or you can manually advertise your page on social media platforms.
However, the best, and the most cost-effective way to attract users to your website is to have it rank well on Search Engines. Majority of internet users simply go to Google for all their queries and needs.
Therefore, if you want people to visit your website – you need to have a presence on Google. That’s where SEO comes into play. SEO is an on-going process that ensures that your website stays on top on search engine results on select keywords.
It is important that businesses realize the importance of SEO in today’s time. With this article, we hope to shed some light on why a good SEO strategy is crucial to the success of your business.
SEO is the Primary Source for Traffic
The best source of traffic is through organic web searches. In order to get organic traffic, it is important for your business/website to rank on search engines.
Google is the most popular search engine right now, and it contributes significantly to your brand’s online presence. It can be said with certainty that a website which ranks on the first page of Google has a dedicated SEO team working behind it.
Since SEO is constantly changing, it is crucial that you select the right marketing team for your businesses’ SEO.
That’s’ where Itechizen comes into play. The dedicated team of digital marketers at Itechizen are well-trained and experienced to handle all on-page and off-page SEO aspects to ensure your business gets organic traffic from search engines.
SEO guarantees Long-term Success
Now, of course, you can see SEO results in a short period of time. But a good strategy goes a long way to guarantee your websites’ online presence. It is necessary to dedicate a good amount of time, and budget to SEO to ensure your website has a lasting online presence.
Itechizen’s experts focus both on short-term and long-term goals when creating an SEO strategy. We give you a realistic timeline of what can be achieved and in how much time. A lot of SEO companies guarantee short-term results; however, clients need to realize that SEO is a time-consuming process, and requires patience and constant efforts. We at Itechizen never make false promises. We give you a realistic idea of goals, objectives that can be achieved within 3 months, 6 months, a year and so on.
SEO is constantly Evolving
The interesting thing about SEO, and what most clients dislike is – SEO isn’t a one-time thing. Search engines practices keep changing over time. Newer and better algorithms for ranking websites are regularly being introduced by Google. This means two things:
- You need to regularly analyze your website, and ensure it is up-to-date with the latest SEO trends.
- Google is continuously striving to ensure that user-friendly, and legit websites rank on top.
Over thousands of algorithm changes are made every year, while it is hard to keep up with all the updates, an efficient marketing team will actively monitor new trends, and accordingly make changes to the SEO strategy. Even if you leave your website as is, and fail to keep up with trends, you may end up disappearing from search engines. And believe us, getting back on top can be very hard!
So, even if you’re already ranking well on your keywords, it is important that you continuously keep working on your website’s search engine optimization.
We at Itechizen don’t stop our SEO efforts once you rank. We realize SEO is an on-going process, and regularly monitor our client’s websites, and ensure that the latest trends and practices are being followed.
Good SEO means Better User-Experience
Google’s algorithm ranks websites of various factors such as loading speed, content, usability etc. A successful SEO strategy will focus on improving a website’s content, loading time, and user-friendliness.
An improvement user-experience directly translates to better search engine ranking. Besides that, a user-friendly website is much likelier to retain potential customers and generate leads.
A lot of SEO professionals don’t focus on content, and user-friendliness but blindly stuff keywords, and go on creating spammy backlinks. However, those days are long gone. Search engines are way smarter now. Itechizen’s SEO team will not only work on your on-page and off-page SEO, but also ensure that the website is user-friendly, has good content, and make recommendations accordingly.
SEO takes time, effort and money, therefore is extremely important that you select the right people to work on your website’s search engine optimization. Itechizen’s dedicated team of digital marketers are well-equipped, knowledgeable, and experienced to handle all your SEO needs, and ensure top rankings on most major search engines.